How can confidence improve your business networking experience?

Confidence is the key ingredient for success when you’re a business owner. As the sole representative of your business, it’s crucial to project confidence and make a lasting impression on potential customers. Whether you’re selling products or services, your ability to exude confidence can make or break a deal.

Why do entrepreneurs have to be confident?

Being a businesswoman means that you are responsible for every aspect of your business. From marketing and sales to customer service and product development – it all falls on your shoulders. This is why having unwavering confidence in yourself and what you have to offer is so important.

When you approach potential clients with confidence, they are more likely to trust in your abilities and believe in the value of what you’re selling. Your self-assuredness will shine through in every interaction, leaving a positive impression that can lead to long-lasting business relationships.

Remember that projecting confidence doesn’t mean being arrogant or pushy. It’s about showcasing your expertise and passion for what you do in a way that instils trust and reassurance in others.

As a business owner, the spotlight is on you – so no pressure!

But what if you are new to running a business and networking? you may find that you are lacking the confidence to be the face of your business.

How to improve your confidence?

Here are some tips for building confidence in yourself  to get the most from business networking and to make those all important and supportive connections.

  • Know your stuff. This is even more important for sole traders than for businesses with multiple employees. Therefore you need to be the expert on your products or services, so that you can answer any questions potential customers may have.
  • Be prepared. Think about what you want to achieve from networking events. Do you want to find new clients? Referrals? Business partners? Knowing what you want will help you focus your conversations.
  • Be yourself. Don’t try to be someone you’re not. People can spot a fake a mile away. Be yourself and let your personality shine through.
  • Be positive. People are more likely to be drawn to positive people. So, make sure you’re projecting a positive attitude when you’re networking.
  • Be helpful. Offer to help people with their goals and challenges. This will show that you’re interested in building relationships, not just collecting contacts.
  • Be assertive. Don’t be afraid to put yourself out there and introduce yourself to people. The more you network, the more confident you’ll become.
  • Follow up. After you meet someone, send them a thank-you note or connect with them on social media. This will help you stay top of mind and keep the conversation going.
  • Practice your elevator pitch. This is a short, concise summary of your business and what you do. Having a well-practiced elevator pitch will help you feel more confident when you’re talking to people about your business.
  • Dress for success. First impressions matter, so make sure you dress for success when you’re networking. This doesn’t mean you have to wear a suit, but you should dress in a way that makes you feel confident and reflects the tone of your business.
  • Celebrate your successes. When you achieve a networking goal, take some time to celebrate your success. This will help you maintain your confidence and keep you motivated.


Building confidence takes time and effort, but it’s worth it. When you’re confident, you’re more likely to succeed in business networking and in your business overall.

You can always be assured of a warm welcome at Somerset Ladies in Business, it’s the perfect group to join if you are new to being self employed or networking. We firmly believe in being supportive, friendly, and always involve some fun and laughter, as the working week can simply be too hard at times.



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